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Why We Evaluate Engagement Initiatives

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We evaluate aspects of our life and work every day: we might start a new fitness routine and check out our progress in six weeks, or switch to a different software program and then evaluate how effective it is, or where we are with it. We evaluate the minor and the major to answer a simple question: Did it work? Then we ask more complex questions: If it did, what made it work? If it did not, what prevented us from achieving the desired outcome? In the field of public engagement, evaluations can be a powerful tool for learning and improvement.

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One World Inc (OWI)
14-1830 Walkley Rd.
Ottawa, ON
K1H 8K3